Botswana Tourism and National Geographic Partner to Promote “The Last Lions”

by Feb 6, 2011Big Cats

Botswana Tourism and National Geographic are partnering to promote the release of National Geographic Entertainment’s newest feature film, “The Last Lions,” opening in select theaters nationwide February 18.

Filmed over a period of six years in Botswana’s scenic Okavango Delta by renowned wildlife filmmakers and National Geographic Explorers-in-Residence, Beverly and Dereck Joubert, “The Last Lions” is a captivating story about an ostracized lioness and her young cubs who must overcome all manner of obstacles to survive in the Okavango Delta.

Last Lions

The 60-day, co-sponsored consumer promotion celebrating the film launch began February 1. This integrated, highly engaging marketing campaign leverages new media platforms such as, digital, social media, and mobile apps, as well as events, PR, print, consumer promotion, and cause marketing. The consumer sweepstakes prize is a luxury safari trip for two to Botswana valued in excess of $20,000.

 

 

“There is a no more natural partner for ‘The Last Lions’ than Botswana Tourism,” said Lisa Truitt, president of National Geographic Cinema Ventures. “We are excited to work with them to bring the film to audiences nationwide, and to showcase, in a way that only National Geographic can, the beauty of this mysterious and magnificent country.”

“Botswana Tourism is pleased to co-sponsor the promotion of this compelling documentary that showcases the beauty and majesty of Botswana’s Okavango Delta and our vibrant lion population. Our support of this film reinforces Botswana’s commitment to promoting conservation of its land and wildlife,” states Myra Sekgororoane, Chief Executive Officer, Botswana Tourism Organization. “Aside from being a captivating story, it is also a startling reminder that we humans need to act now to protect the survival of big cats in Africa and beyond.”

To learn more about the “The Last Lions” film and consumer promotion, visit: http://www.nationalgeographic.com/botswana/

RELATED LINKS

www.facebook.com/BotswanaTourism

http://www.botswanatourism.us

http://www.facebook.com/TheLastLions

http://movies.nationalgeographic.com/movies/last-lions/

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